FONY: FASHION ORIGINS NEW YORK.

Dear friends, its with the greatest excitement that Sarah and I unveil our new brainchild. We've been trying to manifest this label since 2008 when we moved to New York. We toyed with a stripped down version of RHLS, with experimental capsule collections, but the shoe simply never quite fit.

Now we offer an almost polar cousin to Ruffeo Hearts Lil' Snotty. If you've ever been in the shop and been so close to picking up a sweatshirt or electric tank and shied away at the last second because the statement was a tad too loud, we've got something for you. Or if you're an all-about-it technicolor street wear enthusiast, maybe its time for a splurge in subtle.

Tar, bleach, night, gravel, sand, aluminum, salmon, mint, river, dirt and stone. FONY constructs this palette into a modular urban wardrobe. Unique silhouettes meld casual ease with modern geometry. This is the core of Fashion Origins New York. This is FONY

THE FONY VIDEO LOOK BOOK IS LIVE!

Please take a second and view our video lookbook and photo lookbook. Make sure and play the video through some decent speakers or headphones because the score is an original piece from Shams (100% Silk). The bass bumps, and also drives! Jewelry by IKO INO. The premiere FONY S/S '14 collection is now available to view at MOVES. And just for our NYC VIPs we've released a short collection for Fall: Wool zip ups, 1/4 Jodhpur pants, water resistant rain jackets, fitted caps and more!

Huge thanks to everyone who's helped us along the way. We're excited to make MOVES an even more reliable place to find locally made quality staples, at an accessible price.

LABEL LAUNCH PARTY AT STEEL DRUMS FRIDAY SEPTEMBER 27


Don't miss the FONY launch party Friday September 27th at Steel Drums in Williamsburg, Brooklyn. Featuring a screening of our video lookbook, a runway presentation with backing music performed by Shams. This party will happen alongside Sister Jams' new lifestyle event "International Waters." Much more info coming next week.

Its time for new origins // Fashion Origins New York // FO' NY.

Mackswell and Sarah
FONY.ME
mackswell@fony.me
sarah@fony.me
instagram @f_o_n_y

 

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